Thursday, June 23, 2016

Social Media V Traditional Media in the Whitsundays

With the impending takeover of our local newspapers by News Corporation imminent, now is a good time to see how social media compares to the traditional media in the Whitsundays.

Below we've compiled a table comparing the readership / followers of Whitsundays Online's Facebook page - facebook.com/QLDWhitsunday and the Whitsunday Times - http://apnarm.com.au/media/ReadershipInsight/1_Whitsunday_Times_Reader_Profile.pdf .



WHITSUNDAYS ONLINE   WHITSUNDAY TIMES  
Coverage Worldwide Whitsundays only
Languages All English only
Reach per Week 36,000 (Followers 8,021) 12,000
Male 27% 52%
Female 73% 48%
Followers / Readers
14-24 14% 9%
25-34 31% 12%
35-49 33% 39%
50-64 18% 27%
65+ 4% 13%




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