Social Media V Traditional Media in the Whitsundays

With the impending takeover of our local newspapers by News Corporation imminent, now is a good time to see how social media compares to the traditional media in the Whitsundays.

Below we've compiled a table comparing the readership / followers of Whitsundays Online's Facebook page - facebook.com/QLDWhitsunday and the Whitsunday Times - http://apnarm.com.au/media/ReadershipInsight/1_Whitsunday_Times_Reader_Profile.pdf .

	WHITSUNDAYS ONLINE	WHITSUNDAY TIMES
Coverage	Worldwide	Whitsundays only
Languages	All	English only
Reach per Week	36,000 (Followers 8,021)	12,000
Male	27%	52%
Female	73%	48%
Followers / Readers
14-24	14%	9%
25-34	31%	12%
35-49	33%	39%
50-64	18%	27%
65+	4%	13%