Mr O'Reilly came to Tourism Whitsundays from Tourism Queensland and has just completed his five year contract. Since Mr O'Reilly took over the head job of promoting the Whitsundays:
- Visitor numbers have dropped 10.6%
- Spending per visitor per night has dropped 16.2%
- Total 'bums in beds' has slumped 17.6%
- Whitsundays has dropped out of Top 20 favourite destinations for Aussies
- Has slumped from 12th to 17th most favourite location for International visitors.
The tables below show the performance of TourismWhitsundays and its CEO promoting tourism in the Whitsundays over the past five years. The data has been obtained from:
Australian Government: Department of Resources, Energy and Tourism
Queensland Government: Tourism Queensland
International
|
Domestic
|
|||||
Diff%
|
Diff%
|
|||||
| $M Spend |
117
|
93
|
-20.5
|
599
|
na
|
na
|
| $/Visitor |
549
|
566
|
3.1
|
1108
|
na
|
na
|
| $/Night |
86
|
87
|
1.1
|
209
|
161
|
-23.0
|
| Visitors 000s |
213
|
165
|
-22.5
|
541
|
509
|
-5.9
|
| Total Nights |
1366
|
1074
|
-21.3
|
2870
|
2418
|
-15.7
|
| Avg Nights |
6
|
7
|
16.6
|
5
|
4.8
|
-0.4
|
| Ranking |
12
|
17
|
-41.2
|
18
|
>20
|
>10
|
Total
|
|||
06 & 07
|
3/12
|
Diff%
|
|
| $M |
716
|
na
|
|
| $/Visitor |
829
|
na
|
|
| $/Night |
148
|
124
|
-16.2
|
| Visitors 000s |
754
|
674
|
-10.6
|
| Total Nights |
4236
|
3492
|
-17.6
|
| Avg Nights |
5.5
|
5.9
|
7.2
|
| Ranking |
15
|
~20
|
-33
|
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