It's hard to Smile when $50 Million goes missing

Almost $50 Million dollars less was spent by international tourists in the Whitsundays for the year ending 30 June 2011 compared to the year before according to the latest tourism figures.

Figures for the year ending June 2011 show that international visitors to the Whitsundays:
Spent $111M - Down 31% from $160M
Spent per visit: $597 - Down 20% from $749
Spent per night: $103 - Down 25% from $138
Average stay: 6 nights - up from 5

International Tourism numbers from 30 June 2006 to 30 June 2011

	30 June 2006	30 June 2007	30 June 2008	30 June 2009	30 June 2010	30 June 2011
Total Spent $M	121	119	131	129	160	111
Spent per Visit $	553	571	573	595	749	597
Spent per Night $	99	92	107	96	138	103
Average Stay / nights	6	6	5	6	5	6

Related Videos:
17 Dec 2009 - "Australian tourists numbers down in @QLDWhitsundays "
3 Mar 2011 - "Tourism Minister says industry may have been through the worst"
11 May 2011 - "Tourism operators expecting more international visitors"
 
Related Articles:
17 Dec 2009 - "Tourist numbers down despite government promotions"
19 Jan 2010 - "US trip sparks hope for Whitsundays Tourism"
15 Mar 2010 - "Whitsundays defy visitor decline"
31 Mar 2010 - "There's nothing like another tourism campaign"
20 Jul 2010 - "Tourism QLD allocates $420,000 to Tourism Whitsundays for website"
2 Dec 2010 - "Brunker backs 'word perfect' tourism slogan"

Sources:
Australian Department of Resources, Energy and Tourism