The campaign will commence shortly and will continue until next year's dry season. It will be promoted to a world audience, with extra attention focused on the 'Drive to' / Family / Domestic travel markets, which many operators say needs more exposure.
The DTW campaign will also be heavily promoted to the memberships of the RACV, RACT, and from December, the RACQ, plus directly through Visit Vineyards 36,000 membership.
Visit Vineyards has so much confidence in this project that they have extended up to $1,000 to cover airfares for one of the many competitions to be run. They have also commissioned a full-time team in Hobart, Adelaide and Melbourne to professionally promote DTW in the states.
Promotion of 'Do The Whitsundays' will also be heavily promoted via SocialMedia, which will be handled locally by Roam Media .
The campaign has been professionally planned and is about to be implemented, however there are still a few opportunities for other good and reputable Whitsundays operators to be a part of this major independent and exciting promotion.
Do The Whitsundays Contributors:
Do The Whitsundays
FaceBook : DTWhitsundays
Twitter : @DoTheWhitsunday
YouTube : DoTheWhitsundays
Images : http://on.fb.me/n0me0r
Map : http://bit.ly/r2QUGA
Google Earth : http://bit.ly/oHivAJ
Contact : James
Email : jd@roam.net.au
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