Just a little over 2 months after the end of the 'Best Job in the World' campaign, tourism numbers and cash flow in some of the most popular tourism destinations on the Great Barrier Reef are plunging to new lows.Just a quick summary of the latest figures:
- It was announced today that Cairns tourism numbers are down over 100,000 - Tick.
- Tourism spending in Cairns region down almost $200 million - Tick.
- Spending in Airlie Beach (just 20km from Hamilton Island) over the Xmas period was down 21% - Tick.
- Interest in travelling to Airlie Beach is at it lowest point this century - Tick.
Are our Tourism organizations relying too much on so called 'marketing gurus', paradigms, anagrams and buzz words?
The only winners in this campaign have been the marketing gurus and the restaurants and five star hotels they have frequented.
When will organizations give awards for results?
You can view Tourism Queensland boss Anthony Hayes summary of the 'Best Job in the World campaign here (Thanx to Mumbrella). Warning - there are more buzz words coming out this story than a beehive.
Sources:
Cairns Post
Whitsunday Times
Mumbrella
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