Sunday, December 5, 2010

The Critics are Coming!

Deep cracks are quickly appearing on the well polished appearance of tourism management here in the Whitsundays, after revelations that the recent slogan and logo launch by Tourism Whitsundays has been severely mismanaged, (see the breaking story here) and new revelations that promises of 'debranding' (airbrush) of vessels in the TV advertisement have not been honoured.

An ex director of Tourism Whitsundays (of just two months) has now also spoken out about the recent campaign launch.

He has posted comments twice on the Tourism Whitsundays Facebook site, and twice now the comments have been removed. However, I happened to catch them before they were deleted for a second time. (Click to enlarge).

As this is the official 'Social Media' site of Tourism Whitsundays, shouldn't all correspondence be kept for five years?
The comment is constructive - why was it deleted, twice?
If the person had access to delete the comments, then they also had the opportunity to fix the logo.

You ask them.

Tourism Whitsundays - Marketing:
Tourism Whitsundays Marketing Service Manager - Danielle Seymour
Tourism Whitsundays Marketing Executive - Nicolette Romais
Marketing Communications Co-ordinator - Christina Unterwurzacher

Sources:
Facebook

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