Marketing Fail by Tourism body sees Aussie visitor numbers to the Whitsundays plummet

The sad statistics say it all. Thanx WMDL - I won't be renewing my membership!

Note to WMDL Members and those interested in the future of the Promotion and Marketing of the Whitsundays and its Tourism Industry.

WMDL Annual General Meeting is at 7am, (yes, that's not a typo - it's at 7am!) Tuesday 6 October. Click for more info.

Now, for the sad stats :-(

Sourced from:
Tourism and Events Queensland
Tourism Research Australia
Queensland Treasury

Google

tOURISM AND EVENTS QUEENSLAND

DOMESTIC TOURISM SNAPSHOT YEAR ENDING JUNE 2015

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NATIONAL VISITOR SURVEY RESULTS - TOURISM RESEARCH AUSTRALIA

TRAVEL BY AUSTRALIANS JUNE 2015 QUARTERLY RESULTS OF THE NATIONAL VISITOR SURVEY

Rank	Region	Visitors ('000)	% of Visitors	Visitor Nights ('000)
1	Sydney	9 020	10.8	24 923
2	Melbourne	8 093	9.7	23 123
3	Brisbane	5 413	6.5	17 312
4	North Coast NSW	4 480	5.4	16 767
5	Gold Coast	3 329	4.0	13 184
6	South Coast	3 406	4.1	12 072
7	Experience Perth	3 281	3.9	11 734
8	Sunshine Coast	2 873	3.5	10 763
9	Australia's North West	1 145	1.4	10 278
10	Tropical North Queensland	1 798	2.2	9 001
11	Hunter	3 075	3.7	8 767
12	Adelaide	2 312	2.8	7 540
13	Australia's South West	2 259	2.7	7 500
14	Darling Downs	1 993	2.4	6 434
15	Canberra	2 035	2.4	6 286
16	Western	1 916	2.3	5 847
17	Central Queensland	1 382	1.7	5 488
18	Central NSW	2 014	2.4	5 301
19	Hobart and the South	1 227	1.5	4 361
20	High Country	1 325	1.6	4 063
21	Peninsula	1 347	1.6	3 966
22	Central Coast	1 290	1.6	3 935
23	Australia's Golden Outback	823	1.0	3 930
24	New England North West	1 264	1.5	3 841
25	Australia's Coral Coast	827	1.0	3 819
26	Northern	924	1.1	3 749
27	Mackay	867	1.0	3 618
28	Darwin	530	0.6	3 399
29	Geelong	1 121	1.3	3 109
30	Capital Country	1 172	1.4	2 949
31	Gippsland	1 051	1.3	2 893
32	Flinders Ranges and Outback	525	0.6	2 669
33	The Murray	1 073	1.3	2 629
34	Bundaberg	601	0.7	2 558
35	Fraser Coast	566	0.7	2 467
36	Launceston, Tamar and the North	789	0.9	2 417
37	Snowy Mountains	645	0.8	2 202
38	Riverina	961	1.2	2 187
39	Outback	420	0.5	2 167
40	Central Murray	732	0.9	2 110
41	Whitsundays	389	0.5	2 100

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Australians Searching Google: 2004 - Present

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